Understand Your Customer’s Feedback Through Customer Sentiment Analysis

June 20, 2017 / GuidesFor Team

Customer satisfaction can be measured through gathering feedback which has been known for its effeciency in creating positive changes in customer service. This article in Forbes emphasized the effects of online reviews, citing them as “also responsible for securing your online visibility in organic search ranking”. Needless to say, the more reviews you get, the more recognized you become. But how can you get more from customer feedback? Understand better what your customers are saying through customer sentiment analysis. This type of analysis identifies two parameters: sentiment polarity and sentiment magnitude. Through these parameters you can gain more insights about your customers as well as your products and services. Read this article for more. – Gail Limpin

Read the source article at CustomerThink

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